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Book Recommendation: A Whole New Mind

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awhoe

 

I recommend you read A Whole New Mind by Dan Pink. The essence of it is that we are entering in to an age where left-brained people are no longer going to dominate society. While the MBA used to be the advanced degree to get (left-brain), now it’s an MFA (Master of Fine Arts – right-brain) that’s the one to have.

It talks about 6 key traits of right-brained thinkers: Empathy, Play, Symphony, Design, Story, and Meaning. To get a sense of how important it is to understand the edge that these what Dan calls Senses can do for you, consider this statement from an executive at Sony: “Our competitors’ products have the same features as our products. What differentiates our products is Design.”

I highly recommend reading and digesting this book. It will serve you well. Learn more and buy it here.


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